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SEVENFRIDAY is a global lifestyle brand that creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live everyday like it’s Friday. Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a life attitude. ‘Show me, don’t tell me’ is the brand’s tagline with a focus on the emotional instead of rational; action instead of words; creativity instead of unquestioned standards. Join the community and share the #liveSEVENFRIDAY attitude!