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Mitch Mason was founded in 2019 by Benedict Ong. Combining Mitch (mɪtʃ: one who plays truant) with Mason (ˈmeɪs(ə)n/: a skilled builder) reflects breaking the rules to build great things. Mitch Mason Watches thus hopes to reflect the spirit of the rule-breakers of the industry; to not just be another microbrand, but one that excites and creates.