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Part of the Swatch Group, Mido was founded in Switzerland by Georges Schaeren in 1918. Today, Mido is based in Le Locle, a town in the heart of the Swiss Jura mountains. Mido’s name originates from the Spanish phrase, “Yo mido” which means, “I measure”. Mido combines innovation, aesthetics and functionality to come up with refined understated timepieces that stand the test of time. Many of Mido’s timepieces are also inspired by iconic architectural glories. With a Mido, you can be assured of owning a watch that has been made using cutting edge technology, automatic movements renowned for their excellence and high-quality materials.