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The name MAT is derived from Mer-Airre-Terre which is French for Sea-Air-Land. All MAT watches derive from these three elements. Established in 2007, MAT is one of the very few and one of the last independent French watchmakers firmly rooted in family values that puts the emphasis on reliable operation in day-to-day use. With ideas and inputs from many serving security professionals, MAT focuses on creating reliable and robust timepieces that are fit for specialist units and the Special Forces. Not part of the special forces? Fret not. Watches from MAT being rugged, easy-to-read and understated in style are also aimed at anyone who loves sports and adventures; or who simply has a love for beautiful objects and wish to step off the beaten track in their choice of watch.