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March LA.B is a France-made luxury timepiece brand with headquarters in Los Angeles, California and Biarritz, France. The brand pays tribute to the timeless elegance of vintage watches and focuses on producing quality timepieces that complement the style of today’s modern urban dandy. The signature March LA.B green is subtly worked into each watch with the number 3 in the date window being this trademark green. Why green? Because the colour symbolises life. In line with this belief, the brand actively supports suicide prevention associations.