Alexander Shorokhoff Levels

The Levels gets its name from the different levels of the dial.

One level stands for your home time while the next level shows you the local time of the place wherever you are at the moment. On the third level, the Alexander Shorokhoff logo is placed and the fourth level shows the serial number of the watch.

All levels are of different heights giving the dial a complexity as you gaze at it.

The most important and highest level is placed above the calendar window.

There, at an elevated “bridge”, a magnifying glass is positioned in a creative and innovative way in order to enlarge the visibility of the relatively small date display of the refined ETA2671 movement.

In this arrangement, the magnifying glass resembles a monocle and underlines the creativity of Alexander Shorokhov, who breaks away from the practice of incorporating the magnifying glass directly into the sapphire front glass.

The complete rose gold-plated “skyscraper” construction is built on a guilloched “basement“ in petrol-blue or silver colour, creating contrasts and harmony at the same time.

The colours have been selected perfectly. However, for an avant garde artist, it would be too simple and unimaginative to leave it like that.

Alexander Shorokhov looks to add something extraordinary to give the watch an inimitable characteristic. By applying a coloured stripe of indefinite form, the artist has succeeded not only in keeping the perfect arrangement but also imparting to the watch the unmistakable trademark of an Alexander Shorokhoff design.

About Alexander Shorokhoff

Alexander Shorokhoff was founded in 2003 in Alzenau, Germany by Alexander Shorokhov. The brand was borne out of Shorokhov’s desire to create watches with high standards of workmanship, quality and design. Shorokhov’s designs are drawn from his Russian roots and the many countries and cultures he visits. Engravings and decorations painstakingly done by hand are signature traits of Alexander Shorokhoff, with a single master watchmaker being responsible for one watch from start to finish. Truly, a piece of Art on the Wrist.