Alexander Shorokhoff AvantGarde Revolution

Winner of the German Design Award 2020.

With the Revolution, Alexander Shorokhov wanted to realize his talent of engineer by showing more art and more “avant garde” in his design. At the same time, he used the watch as an expression of his views of the future.

The Revolution's big case of diameter 43.5mm not only gives Alexander Shorokhov space for the movement and the dial; but also makes room for his revolutionary imagination.

Continuing his direction of avant-garde art, he completes the free space with geometrical elements such as a square, a pyramid and a sphere; as well as with small movement parts like springs and wheels.

These parts are literally floating in free room within the case which is likely to be broken through by the metallic bars. A small bridge with enamel coating in the centre connects the watch with the surrounding space, which otherwise remains free and transparent.

The inner rim of the case and the outer edge of the small dial are similar to technical wheels. The aim was to create a feeling for the industrialisation and the heavy change in the lives of the people. The big industry and fine mechanism of watches are connecting with each other perfectly.

Both aspects are symbolic for the watches of the AvantGarde-collection by Alexander Shorokhoff – connecting the non-compatible. In this way, a space for reflection, thinking over and philosophizing arises. This is what makes this watch  interesting, exciting and a real eye catcher.

The avant-garde dial with different shapes and colours fits perfectly in with its predecessors in the same family, namely Miss Avantgarde, Plus-Minus and Kandy Avantgarde. The case back is enamelled with further information about the watch. The rotor of the automatic movement is hand-engraved and refined.

The new object d’art of the designer and engineer Alexander Shorokhov brings the AvantGarde collection to a new level and reflects his visions of the future.

About Alexander Shorokhoff

Alexander Shorokhoff was founded in 2003 in Alzenau, Germany by Alexander Shorokhov. The brand was borne out of Shorokhov’s desire to create watches with high standards of workmanship, quality and design.

Shorokhov’s designs are drawn from his Russian roots and the many countries and cultures he visits. Engravings and decorations painstakingly done by hand are signature traits of Alexander Shorokhoff, with a single master watchmaker being responsible for one watch from start to finish. Truly, a piece of Art on the Wrist.